Wether you're running a small business or a large international company — a custom typeface, drawn exclusively for your company's needs, can be a huge advantage. As typography being an essential part of every branding, the unique tone of every letter form in each communication will be assigned to your brand only.
And from a very practical aspect: You don't have to take compromises in terms of style and extent of the font, being developed in close collaboration with you and all important factors in mind. Plus, a custom typeface can be more affordable than paying large license charges for retail fonts.
A logo is the company's unmistakable figurehead and can emotionally charge a brand. It is important to find a contemporary look without falling into a generic uniformity — an eye for detail and experience is required here.
We create completely new word marks or revise existing ones — tailored to your brands identity. In doing so, we also pay attention to the application in the necessary environments and improve legibility and scalability.
And if it's not about a brand: We also create letterings and experimental type for various uses.
Typography is an extensive and complex field, but of particular importance for brands and needs to be executed professionally. This applies to wordmarks and their use as well as to daily internal communication.
We can evaluate your existing brand typography and check for specific requirements. Or we support you in creating a whole new system, for example with the selection of working font combinations or necessary parameters for your specific case.